Boro Your Outfit in Just 3 Simple Steps
Look Killer and Don't Kill the Planet
Say No to Fast Fashion
Fast fashion is the second largest pollutant to the earth, next to oil. When you buy from companies who focus on selling more products at a cheaper price, you are contributing to the problem, not the solution. How you allocate your money is a voice for what you believe in. Quality > quantity, always.
Add Life to Your Garments
People continue to throw away clothing that can otherwise have its life extended. Reusing or sharing instead of immediately replacing it with something new is an act of love toward your clothes and your community. Let’s shift away from planned obsolescence and throw-away wardrobes.
Access is the New Ownership
Access has become the new ownership – Uber for cars, Airbnb for housing, Netflix for movies, and Boro for wardrobes. We believe ownership of memories and moments is far more valuable than tangible items. Help us create a society where access to high-quality clothing is the norm.