Boro was founded with a rebellious spirit and a lofty objective:
to offer quality garments at an accessible price, to pursue accessibility over ownership, and to lead the way for socially conscious retail businesses.
Every idea starts with a problem. Ours was simple: women are purchasing too many garments that are worn once.
Time and time again we hear stories of friends and family spending hundreds on dresses – and the bags and jewelry to go along with it. They wear it to an event only to never wear it again. They couldn’t be seen wearing the same thing twice. This issue happening with many women means a lot of money and textiles being wasted. It’s no wonder the fashion industry is the second largest polluter in the world next to oil.
There are rental companies that exist but they purchase their clothing new. Though this is an improvement, it means that the clothing in your closet still goes to waste.
Questioning the Status Quo
What if everyone could instantly have access to quality garments so they do not have to buy them? What if the garments they had access to were not from businesses but from their community? How might this change our concept of ownership in a society that prides itself on always having “new”?
From these questions, Boro was born.
Rent the Outfit, Own the Moment
Boro is a peer-to-peer marketplace for women to list, discover, and borrow clothing from the stylish closets of Toronto. No more spending hundreds of dollars for a quality garment you will only wear once.
All of our pieces come from women in Toronto. They spent hundreds of dollars on it, wore it once, then stuffed it in the back of their closet. Boro brings life back to these designer pieces while making our lenders money and our customers look amazing, save money, and reduce waste. It’s a win-win.
We believe that quality should always be chosen over quantity, and what you wear should leave you looking killer without killing the planet.
We believe that you should rent the outfit, and own the moment.